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Adobe Announces New PhotoDeluxe Home Edition

World’s Best-Selling Consumer Photo-Editing Software Sets New Standards for Image Import, WYSIWYG Output and Feature Delivery Over the Web

San Jose, Calif. (August 3, 1998) (Nasdaq: ADBE) Adobe Systems Incorporated today announced Adobe“ PhotoDeluxe® Home Edition 3.0 software, the latest version of the world’s best-selling consumer photo-editing software. With hundreds of guided activities and templates for nearly every conceivable home project and new, free features and content every month that download from the Web, even the most photographically challenged will find it easy to transform a below-average snapshot into a treasured memento for family and friends.

Based on Adobe Photoshop®, the world standard photo design and production tool for professionals, this latest version of Adobe PhotoDeluxe offers home users state-of-the art technology that was once only accessible to graphic design professionals using high-end software products. Additional new capabilities include:

-- a sophisticated, but user-friendly, color management system for brilliant output -- a simplified way to download photos into the computer -- an array of special effects to transform photos into works of art -- output to print or Web, including the ability to easily create multimedia slide shows, complete with music and sound effects. that can be e-mailed to family and friends

PhotoDeluxe Home Edition is also the only photo editing software on the market that continually renews itself with a built-in cache of seasonal activities for making everything from Halloween masks to Thanksgiving decorations to Christmas ornaments.

Geared to when people are most likely to take pictures, these projects are automatically triggered, and the user receives a message that the activity is available. Web connectivity is not required to enjoy this feature.

Easy-to-Follow Guides for Quick Results
Based on ongoing customer research, Adobe continues to remove the obstacles that made photo-editing daunting for all but the most experienced computer users. Though more powerful than ever before, PhotoDeluxe now features a simplified user interface that is organized into an easy-to-follow tab system that guides users through tasks and projects in a logical sequence. It is now positively easy to download photos into the computer, fix common photo problems such as red eye, and then use the retouched photos in a variety of ways to make gifts or share with friends and family.

Home users who have internet access can use the unique Adobe Connectables‘ feature to download additional projects and content every month, as well as get tips, new templates and clip art from Adobe and other partners such as Avery.

PhotoDeluxe users will find a wide choice of special effects with which to enhance their treasured photos. They can select a sepia tint or romantic impressionist enhancement for an heirloom photo; or, they might turn to a library of changeable clip art to customize a photo for a personalized greeting card. Unlike ordinary clip art, this collection now can be "morphed" to meet the needs of any creative project. For example, the image of a tiger can be changed from cunning to cuddly, or from artistic to cartoonish - all with a click of a mouse.

More Ways than Ever to Enhance Photos
The newest version of Photo Deluxe Home Edition is packed with the most cutting-edge technology, giving users even more options for creative fun and high-quality results. For example, using technology from Infinite Pictures, users can now "stitch" together photos to create panoramic views. The Photo Parade feature from Callisto allows users to package photos in an entertaining presentation that is themed for different occasions, such as a child's birthday party. Downloading images from a digital camera has been greatly simplified with the FotoNation Explorer software from FotoNation, Inc. The Eye Fidelity Tools' technology from DVP Technologies' removes unwanted noise, moire patterns and artifacts from digitized images. Storm's Easy Photo Organizer makes it easy to store and organize photos using visual thumb-nail size views eliminating the need to remember how photos were labeled or where they were filed. Finally, to help create the best looking photo projects, PhotoDeluxe users will find Extensis' Intellihance the most fool-proof way to "clean-up" photos - for example, brighten underexposures, or improve the contrast - in one click of the mouse.

Adobe Photo Deluxe Home Edition software builds upon the success of the award-wining PhotoDeluxe 2.0. Ranked number one in sales and market share by research firm Dataquest with 39 percent of the consumer photo-editing market, PhotoDeluxe leads a category that grew a remarkable 239 percent in 1997 and is expected to continue robust growth well beyond 2000.

"Adobe has successfully leveraged its core graphics technology to develop a consumer photo-editing product that really works for the mass market. PhotoDeluxe Home Edition will only strengthen Adobe's position in the consumer market," said Suzanne Snygg, an industry analyst for Dataquest.

Pricing and Availability
Adobe PhotoDeluxe Home Edition 3.0 for Microsoft(TM) Windows(TM) 95 is expected to ship in North America in September 1998 and will be available in retail stores. The estimated street price is $49. Upgrades from PhotoDeluxe 2.0 to the new Home Edition will be $39.

Based in San Jose, Calif., Adobe Systems Incorporated develops and supports products to help people express and use information in more imaginative and meaningful ways, across all print and electronic media. For further information or to purchase software, call 800/888-6293 or visit Adobe's web site at http://www.adobe.com.

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**Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe PhotoDeluxe, and Photoshop are trademarks of Adobe Systems Incorporated. Microsoft and Windows are either registered trademarks or trademarks of Mcirosoft Corporation in the United States and/or other countries. Easy Photo, Easy Photo Organizer, Storm Technology and their respective logotypes are trademarks and in certain jurisdictions registered trademarks of Storm Technolgoy, Inc. DVP technologies and Eye Fidelity Tools are trademarks of DVP Technologies LTD. The remove noise plug-in(s) are licensed from DVP Technologies. All Other trademarks are the property of their respective owners.

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