Brain Food

Imagine that you're a parking meter. How does it feel when coins are inserted in you? What is it like when you're "expired." How could you be easier to use? Imagine that you're a box of cereal on a grocery shelf. How can you be more attractive? What can you do to force the grocer to give you more shelf space? How would you feel if you were the idea you're developing? If your problem were a person, what kind of attributes would it have? How old would it be? Sociable or reclusive? Athletic? Intellectual? Would it have brothers and sisters? What about other members of the family? How about its mother and father? Does it have children? What kinds of pets does it have? What are its politics? Does it have any hobbies? What about its religion?

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or the new book: A Whack on the Side of the Head