Brain Food

Imagine a joke so funny that you can't stop laughing for a month. Paper stronger than steel. An apple the size of a hotel. A jet engine quieter than a moth beating its wings. A home-cooked dinner for 25,000 people. Try exaggerating your idea. Think big: what if it were a thousand times bigger, louder, stronger, faster, or brighter? What if the number of people who could use it were increased a thousandfold? Now think small: what if it were only one-thousandth as powerful, fast, costly, or complicated as before? How would your issue be affected if 10 times as many people were available to you? If the financial resources available to you increased by 100 times? If your sense of touch were 100 times weaker? You were ten times lazier You had ten arms?You had six mouths? You were five times more charismatic? Your issue were only one-tenth as complicated?

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or the new book: A Whack on the Side of the Head