SuperKids has been a trusted educational resource for parents and teachers since 1996. With approximately 20,000 daily visitors — a highly educated, family-oriented audience — we offer sponsors a meaningful way to connect with people who care deeply about children’s learning. If you share that commitment, we’d love to work with you.
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Frequently asked questions
What is SuperKids?
SuperKids provides free, unbiased educational tools and resources for parents and teachers — including customizable math worksheets, vocabulary builders, logic games, software reviews, and feature articles on learning topics. One of the oldest continuously operating, profitable educational sites on the Internet, SuperKids has been in continuous operation since 1996.
Who visits SuperKids?
SuperKids attracts a gender-balanced (55% female), 30–50 year old, highly educated audience — primarily parents and teachers, along with a growing community of homeschooling families and older adults interested in brain-health and vocabulary exercises. The majority are married, computer-savvy, and visit the site from both home and work.
Why should I advertise on SuperKids?
SuperKids sponsors share a common belief in the importance of education. Advertising here lets you support that mission while:
- Building awareness of your site or product
- Driving a qualified, motivated audience to your website
- Improving prospects for consideration and purchase
Many of our sponsors have demonstrated the value of this audience through their long-term presence on the site.
What will my advertising look like?
See Placement opportunities below for ad formats and positions. You can update your creative as often as you like; we ask for 72 hours’ advance notice for creative changes.
Where can I learn more?
Explore the site at superkids.com, then contact us with any questions. We look forward to hearing from you!
Site demographics
The following profile is based on surveys of SuperKids visitors.
- 55% female
- 86% married
- Age distribution — 88% between ages 30 and 50:
- Ages 20–29: 5%
- Ages 30–39: 59%
- Ages 40–49: 29%
- Ages 50–59: 5%
- Education — 71% hold a bachelor’s degree or higher:
- PhD: 6%
- Master’s degree: 19%
- Bachelor’s degree: 46%
SuperKids visitors are predominantly college-educated professionals and homeowners — an audience with significant household purchasing power.
Placement opportunities
SuperKids supports four standard IAB ad formats, placed contextually throughout the site alongside editorial content.
Custom placements and programs are also available. Contact us to discuss what would work best for your goals.
Rate information
Please contact us for current rate information. We offer flexible programs to fit a range of budgets and goals.
Advertising specifications
File formats
Accepted formats: GIF (including animated GIF89a), JPEG, PNG.
Design requirements
- Ads without definitive borders may receive a 1-pixel border at our discretion.
- Animated GIFs are permitted but must loop no more than twice.
- Ads must not include auto-starting audio.
- Rich-media ads: please contact us to discuss before submitting.
- Your ad link must allow visitors to navigate back to SuperKids.
- SuperKids reserves the right to reject or cancel any advertising deemed unsuitable for our audience.
Submitting your ad
Please submit creative files at least five business days before your placement start date. Updated creative may be submitted at any time with 72 hours’ notice.
Send files by email to
sponsors@superkids.com, or by mail to:
Knowledge Share LLC, PO Box 4914, Mountain View, CA 94040.
Contact us
We’d be happy to discuss any of our sponsorship programs, or design a custom program to meet your needs.
Email: webmaster@superkids.com
Knowledge Share LLC
PO Box 4914
Mountain View, CA 94040